Google Ads
In a nutshell: This will help you show up at the top of people’s Google search.
Google Ads is a strategy that can help get your information to the top of search results when a user enters specific keywords relevant to your business.
Google Ads allows you to “pay to play” as it relates to where you show up in people’s Google search results. By paying for clicks, you’re able to compensate for where you’d organically show up in people’s searches (higher vs. lower). Google Ads is a good strategy for those who have recently built a new advisor website and want to generate traffic to the site. It also helps increase website visibility by using certain phrases (called keywords) that people commonly search for.
If your primary goal is for people to pick up the phone or fill out a form to contact you, SEM is a great way to be ahead of the competition and get people to your website.
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Geofencing
In a nutshell: We can help you target a specific building, business, neighborhood, or event, and we can deliver advertisements to the mobile devices (smart phones and tablets) of the people in those structures.
We can set up a digital “fence” around a building’s perimeter. From there, we can find the smartphones and devices within that perimeter and serve ads directly to those users in an app or in their mobile browser. These ads are delivered to those targeted devices at any time – not just when they are in the “fenced” area.
Geofencing is the perfect tactic to increase brand awareness to a hyper-targeted audience.
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Display Ads Across the Web
In a nutshell: Using a variety of tactics, we can show ads to your target market wherever they are on the web or using apps.
We can use the following behaviors and characteristics to serve ads to your ideal prospects:
- Geographic: Location based. Example: I would like to target people in a specific town or zip code.
- Category: Categories based on user interest. Example: I would like to target people who have any type of investments.
- Contextual: Based on the content of the page. Example: I would like to target people who are on Financial related sites.
- Search Retargeting: Based on keyword searches on non-search engine sites. Example: I would like to target people who search financial related keywords.
- Demographic: Based on age, gender, etc. Example: I would like to target women, aged 50 and older.
- Behavioral: Based on online behavior. Example: I want to target people with a household income over $100k who are interested in financial planning.
Display is an ideal way to increase brand awareness.
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Retargeting Ads
In a nutshell: This strategy is best used in conjunction with one of the above strategies. Not on its own. Here’s why…
Retargeting ads can help recapture warm prospects who have already visited your website (probably due to one of the front-end marketing strategies you engaged in above), by delivering tailored ads that “follow” them around the internet as they continue to browse. Example: A prospect saw your Targeted Facebook Ad and clicked on it. As a result, they visited your branded website. The prospect leaves your website and visits ESPN.com. We can send them targeted ads (about you) while they are browsing ESPN.com.
Retargeting is the perfect way to Stay. Top. Of. Mind.